We developed this guide to give our content creators a solid framework through which they can communicate a consistent message to our audiences. It is designed to be a practical reference to ensure that content across the Division of Student Affairs (DSA) is cohesive and aligned with that of Texas A&M University. Within the brand guide, you will also find logos, templates, style preferences, and other resources specific to DSA. Consistent use of this guide will build brand awareness. Over time, that awareness and consistency build trust.